LinkedIn-Centered Strategy

If you've been applying to job boards and getting little traction for your job search, you should strongly consider switching to a LinkedIn-centered strategy.

How I define a LinkedIn-centered strategy:

1. Rewriting your LinkedIn profile so that it positions you for the jobs you want to pursue.

2. Networking with people you'd like to have as future colleagues, supervisors, and allies/advocates.

3. Talking about yourself and your abilities in LinkedIn posts.

4. Leaving comments on the posts of people who contribute to your target industry. (Thought leaders, vendors, and senior leaders.)

The idea is that every time you engage with someone on LinkedIn, you provide value. Value = sharing knowledge, giving useful advice, offering a new way to think about a problem, sharing stories from your career, etc.

After providing value, let the people you engage with know that you're on a job search, and ask them to keep an eye out for any opportunities for you.

This is what I do with my job seekers. It takes a lot of work and a lot of mental energy, and I almost always get pushback on pursuing a LinkedIn-centered strategy.

What's more, it's not enough to just "try" a LinkedIn-centered strategy. The job seekers who benefit the most from LinkedIn are the ones who commit to it.

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